Knowing what hardware we need for the company and providing just enough is essential to running the operation correctly. First there must be careful consideration put into what exactly is needed and then we must find the point where we have just enough to run at full capacity, but not overdoing it so that we are taking capital out of production of the actual product.
Our employees will be doing a range of different tasks and as a result they will need different amount of computing power. The designers of the actual pocket squares will need a fair amount of computing power because they will be designing squares using different visual editing softwares. As a result they will get a fair amount of RAM and lots of hard drive space so that they can run their programs and save large amount of designs. For the person doing our web design and social media he will need some, but probably less computing power. This will be taken into consideration when it comes to his computer also.
When it comes to security for the company we will make sure that we protect ourselves from people who are just generally looking to disrupt the company, but also those who are looking to steal our product designs. There are going to be people who want to steal our designs or at least leak them before they are released. As a result we will likely hire an outside firm to help us secure our computers.
Tuesday, September 27, 2011
Week 2- Excel
This week I want to take a moment to talk about how I can use excel in order to maximize our output here at Pocket Squared. Like any other online store we are going to have to store a lot of information. This is how excel will help us immensely.
Using excel we can keep track of all the financial information we receive online. We can keep track of credit card and debit card information we receive. This will help us decide which cards we want to accept online in the future. We can keep track of the exact amount of profit we are making relative to the products that we are selling so that we can find out not only what products are selling the best, but what products are bringing in the most profit.
We can also use excel to keep track of trends in the amount of money that people are spending. This can help us decide how much we want to charge for our products. We can keep track easily of where they are buying from. This will allow us to market effectively. We can even use the information to better sell ad space on our site too.
Monday, September 12, 2011
My Big New Idea
Hey gang,
In this blog I kinda wanted to talk out some of my ideas relating to my new entrepreneurial idea. I have recently discovered that there is a lot of money to be made in the designer pocket square business. I'm not sure if you have ever bought a pocket square before, but pocket squares from major fashion labels cost as much at $60! $60 for a single tiny piece of cloth!! That is why, with a little bit of capital, I can make a cheaper and more popular pocket square. A company in Syracuse that makes pocket squares could entirely corner the market. You might be wondering, "who still wears pocket squares?" The answer is: celebrities. EVERY SINGLE ESPN announcer wears a pocket square. At the Emmys every single actor will wear a pocket square. They are coming back into fashion right now in a big way.
Making cool and cheaper pocket squares isn't going to be enough though, we need to use social media effectively in order to sell our products here in Upstate New York. Because we have college e-mail addresses we can guy ads on Facebook. We could use the D.O. and sponsor a "Best Dressed Man on Campus" contest and allow people to submit pictures of the guys that they think are best dressed through twit pic posts sent at our twitter account. We can make a fan page on Facebook where you can wall post pics of the best dressed men also. Then when we get the winner we can do an interview article about him in the D.O. and also give him free pocket squares that he can show off around campus.
Just some ideas,
Drew
In this blog I kinda wanted to talk out some of my ideas relating to my new entrepreneurial idea. I have recently discovered that there is a lot of money to be made in the designer pocket square business. I'm not sure if you have ever bought a pocket square before, but pocket squares from major fashion labels cost as much at $60! $60 for a single tiny piece of cloth!! That is why, with a little bit of capital, I can make a cheaper and more popular pocket square. A company in Syracuse that makes pocket squares could entirely corner the market. You might be wondering, "who still wears pocket squares?" The answer is: celebrities. EVERY SINGLE ESPN announcer wears a pocket square. At the Emmys every single actor will wear a pocket square. They are coming back into fashion right now in a big way.
Making cool and cheaper pocket squares isn't going to be enough though, we need to use social media effectively in order to sell our products here in Upstate New York. Because we have college e-mail addresses we can guy ads on Facebook. We could use the D.O. and sponsor a "Best Dressed Man on Campus" contest and allow people to submit pictures of the guys that they think are best dressed through twit pic posts sent at our twitter account. We can make a fan page on Facebook where you can wall post pics of the best dressed men also. Then when we get the winner we can do an interview article about him in the D.O. and also give him free pocket squares that he can show off around campus.
Just some ideas,
Drew
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